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As part of the ADBR205 advertising and packaging design class, I undertook a functional packaging project centered around a NODA brewery beer carrier designed for to-go purposes. Inspired by the brewery's Charlotte location, I aimed for a minimalist and straightforward design approach.
Nick Murway 2022. NoDa Brewing, Craft Beer.com
The key focus was to create packaging that not only served its practical purpose but also complemented the aesthetic of the brewery's products. In line with this objective, the art featured on the beer carrier was intentionally kept minimalistic, acting as a subtle backdrop to showcase the vibrant and intricate designs adorning the beer cans themselves.
This design philosophy aimed to enhance the overall presentation of the product while maintaining a cohesive and visually appealing branding experience for consumers.
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